In other words, the world’s only virtual pop star Hatsune Miku was born as a result of a “Collective intelligence” that can be seen as “an alternative source of media power” (Jenkins 2006). Miku’s proliferation spread through Japanese social media at an explosive pace, through a chain of collaborations among amateur creators of music (both cover and original works), illustrations, remixes and 3D animation music PVs. Of her hundreds of thousands of songs, her most popular ones are “The World is Mine,” “Ievan Polkka,” and “The Disappearance of Hatsune Miku.The Japanese music sphere has been experiencing an epoch-making paradigm shift since Hatsune Miku (a singing voice synthesizer application, aka V2 Vocaloid) emerged in 2007 by ‘crossing over the limits of science’.
Since her debut, Hatsune Miku has accounted for more than $120 million in revenue and over 100,000 songs worldwide. Hatsune Miku’s voicebank was developed by Crypton Future Media and was voiced by Japanese voice actor Saki Fujita. The name “Hatsune Miku” itself means “the first sound from the future,” which suggests that vocaloid music may eventually become mainstream and more popular than ever. The most famous vocaloid idol by far is Hatsune Miku, a 16-year-old Japanese girl notorious for her long, flowing turquoise hair. Currently, voicebanks are available in English, Japanese, Chinese, Korean, and Spanish, with Japanese being the most popular, and there are five total vocaloid software versions available, with the newest one being released in 2018. Each voice bank is given an animated character to represent and perform the music, and these characters are called vocaloids or virtual idols. The software is intended for both professional musicians and casual computer users, and it uses specially recorded vocals of voice actors or singers, called voicebanks. It also allows the users to create speech by typing in a script, and the software can change the stress of the pronunciations, add effects such as vibrato, or change the dynamics and tone of voice.
Originally invented in 2000, vocaloid is a singing voice synthesizer software that enables users to synthesize “singing” by typing in lyrics and a melody. However, you may be wondering, what exactly is vocaloid? If you’ve been keeping up with social media and Japanese pop culture in the past few years, you may have heard terms such as vocaloid and buzz about music artist Hatsune Miku.
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